Using SEO to drive people to your website

Please Note: Seminar times include lunch

Making sure your product comes up early on a web search is more complicated than you would expect and many new companies and industries have sprung up around the whole "Search Engine Optimization" process. However, it may not be necessary to spend a fortune to improve your site's ranking. A better understanding of the ranking process followed by Google and other search engines will enable many companies to make small changes to their website - in the design, keywords and links- that could make a big change to its search ranking.

This highly practical seminar will provide business owners, marketing managers and other interested parties with the basics of how to optimise their website for Search Engines, what Google and others look for and where and when to consider the use of a professional SEO agency.


Key elements covered during this half day seminar:

  • What is SEO and the different elements that need to be optimised in this process
  • Discovering how search engines rate sites, and why this rating is important
  • How to check your current Google ranking, and how to monitor your ranking progress
  • Understanding Google's SEO updates - why they keep changing the rules and how to keep up with the latest changes to keep your website ranking high
  • Understanding the difference between "White Hat" and Black Hat" SEO - and why following an ethical route with your SEO is beneficial in the long run
  • Looking at negative SEO key criteria such as duplicate content, "over-stuffing" your keywords and the effect of contradicting keywords on one site
  • Identifying positive SEO criteria such as Blog spots, backlinks, updating content and many more
  • The importance of Keyword research to give you the right direction for your SEO activity
  • Implementing an ongoing SEO strategy to effectively and regularly "SEO" your website to maintain your position on the results page
  • Understanding the difference between SEO versus paid advertising on a search engine
  • Key methods and techniques for making your website more user friendly for everyone


To Register

You can register for this seminar by clicking on the "Book Now" buttons above, alternatively please call Kathryn on 011 454 5505 or email her kathryn@seminarwarehouse.co.za


What You're Going to Get

Each seminar is run in the morning at venues in Johannesburg, Cape Town and Durban. Delegates attending receive bound reference notes, tea, coffee and snacks on arrival and at the break. After the course, delegates receive a sit down lunch as well as a Certificate of Attendance.