How to Look, Act & Grow Business like a true Professional

Please Note: Seminar times include lunch

To achieve a consistently positive corporate image in a tightly contested market, an organisation needs to use every possible tool at its disposal - and one of its most powerful tools is its people. Your employees deal with your customers and clients all the time. If they are professional, helpful, friendly and all-together well groomed, customers feel valued and more comfortable doing business with you.

Discover how looking and acting more professional can be a 

BIG benefit to your company!

This intensive seminar will teach delegates how to enhance and develop every aspect of their "professional presence" - ensuring that they consistently promote your brand, raising awareness and customer loyalty simply by being more professional.

Making a strong and favourable first - and lasting - impression in business is vital to success, both your own and that of your company. To create a professional business image, you need to develop your own personal brand that says "I am authentic, professional and trust worthy."

To achieve this, you have to develop your own unique "brand"-one that's just right for you and nobody else. Your image and brand need to support you in business - and in today's culturally diverse world. By attending this practical half day seminar, you will gain the opportunity to assess your own image, truly see yourself as others see you and make any adjustments that will rocket you from "ok to do business with" to "the only person to do business with!"


Key elements covered during this half day seminar:

  • Understanding why having a professional presence is essential to continued business success
  • Identifying the common errors business professionals make that inadvertently damage their company's brand
  • Using the principles of business and cultural etiquette to avoid compromising business deals
  • Practicing various techniques for powerful face to face and electronic communication
  • Developing your personal brand that portrays authenticity, confidence and credibility
  • Assessing and critiquing your current professional presence - including discovering how others see you
  • Creating and projecting the right professional "look" so you are always taken seriously


Course Outline:

Developing your professional personal brand that instantly gives you credibility

  • Understanding how self-esteem impacts on your image and evaluating your current level of self-esteem
  • Realising the importance of having (and projecting) a positive attitude
  • Learning to comfortably promote yourself without boasting or feeling awkward
  • Developing your own personal brand that naturally highlights your strengths and competencies


Identifying what a professional presence 'looks' like

  • Identifying the principles of professional grooming - and how to effortlessly always look your best
  • Critiquing your current personal professional image - and identifying any areas for improvement
  • Knowing the difference between appropriate and inappropriate business attire - in a variety of business scenarios


Discovering the "language" of professionalism

  • Discovering what your body is really saying about you!
  • Using body language to support your personal brand
  • Identifying your default communication style - and making sure it supports the image you want to portray
  • Learning how to match your personal image to any situation


Using your professional image as a tool when dealing with others

  • Discovering techniques for effective networking - both at business functions and socially
  • Understanding the importance of business etiquette in building and maintaining business relationships
  • Understanding the principles of professional communication; on the telephone, face to face and when using electronic media


Including cultural awareness into your professional brand

  • Discovering how a lack of cultural awareness or sensitivity can immediately compromise your credibility
  • Identifying and respecting cultural differences
  • Knowing when to do what - a breakdown of common diversity faux pas


Maintaining your professional Image

  • Identifying the various challenges you can expect to encounter when you return to work
  • Learning to accept peer feedback and advice for the maintenance of your professional presence - without becoming defensive
  • Putting strategies in place that will assist you in maintaining your professional presence


To Register

You can register for this seminar by clicking on the "Book Now" buttons above, alternatively please call Kathryn on 011 454 5505 or email her kathryn@seminarwarehouse.co.za


What You're Going to Get

Each seminar is run in the morning at venues in Johannesburg, Cape Town and Durban. Delegates attending receive bound reference notes, tea, coffee and snacks on arrival and at the break. After the course, delegates receive a sit down lunch as well as a Certificate of Attendance.