Email Marketing made Simple, Clear and Effective
Please Note: Seminar times include lunch
These days, email volumes are higher than ever before. Just
spend a couple of days out of the office and you realise just how
many emails land in your inbox every day. For an email marketing
campaign to be successful therefore, your content needs to be
highly targeted and relevant to break through the noise. To do
this, you need to have an in-depth understanding of who your
customers are - and what their needs are.
A successful email marketing campaign is made up of a host of
interrelated and interdependent components: legislation,
information, design, target market profiling, list generation /
purchase / compilation, analytical, trending using analytical
tools, copy writing and timing are just some of these. You need to
have all these components right - otherwise your customer will not
welcome, act on or spread your message.
This practical seminar will provide you with the key points you
need to consider before embarking on an email marketing campaign.
The last thing you need is for a well intentioned campaign to be
seen as spam - or worse, result in court action as customers
exercise their rights under the new Consumer Protection and
Protection of Personal Information Acts.
Key elements covered during this half day seminar:
- Writing of a creative and convincing email that your reader
will want to respond to
- Increasing your consent list - in preparation for the looming
- Limiting the number of "removes" you receive by only sending
relevant information to potentially interested parties
- Stopping your email from being rejected as SPAM
- Designing a targeted email campaign that aligns strongly to
your overall marketing campaign
- Making sure your email is read, and not deleted or diverted to
the "Junk Mail" folder as soon as it arrives
- Avoiding alienating or desensitising your target audience by
carefully designing your campaign to avoid emailing too
You can register for this seminar by clicking on the "Book Now"
buttons above, alternatively please call Kathryn on 011 454 5505 or email
What You're Going to Get
Each seminar is run in the morning at venues in Johannesburg,
Cape Town and Durban. Delegates attending receive bound reference
notes, tea, coffee and snacks on arrival and at the break. After
the course, delegates receive a sit down lunch as well as a
Certificate of Attendance.